The 10th Shenzhen Gift Packaging Exhibition:

Cultural empowerment, green innovation, full-chain ecology, reshaping the new pattern of the packaging industry

In the wave of industry development, the 10th Shenzhen Gift, Consumer Goods Packaging and Printing Exhibition (hereinafter referred to as "Shenzhen Gift Packaging Exhibition") is about to debut. As a one-stop shopping professional exhibition in the field of Chinese gifts and consumer goods packaging, this exhibition will be held in Hall 6 of Shenzhen International Convention and Exhibition Center from April 25 to 28, 2025, which is bound to bring a shocking change to the packaging industry.

Cultural empowerment: the connotation of gift box packaging is sublimated

The prosperity of Chinese cultural consumption has given gift box packaging unprecedented cultural depth. At present, consumers pay more and more attention to spiritual values. Packaging design has long broken through the limitations of basic functions and has become a key medium for conveying regional characteristics, festival traditions and emotional expression. The deep integration of cultural creation and packaging gives the product a unique style, which not only meets the visual aesthetic needs, but also triggers the spiritual resonance of consumers through cultural symbols and narratives.

Under the general trend of national gift-giving, packaging, as a carrier of gifts, is also a bond between cultural memory and emotional connection. It perfectly combines traditional aesthetics with modern needs, adding depth and warmth to the consumer experience. Traditional festivals are the core scenes of packaging customization. Advantageous exhibitors such as Box Cube and Box Qi will rely on their exquisite designs, strong national style elements, and cultural and creative packaging design capabilities that are easy to empathize with and strong manufacturing capabilities to tailor-make various exciting festival gift boxes for gift companies, including Dragon Boat Festival and Mid-Autumn Festival, to accurately meet consumers' pursuit of ritual sense and cultural identity.

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High-end customization: opportunities in the luxury goods and wine market

The luxury goods and high-end wine market is ushering in a golden opportunity for structural growth. Asia, as the core driving force of the global personal luxury goods market, accounts for 38% of the share, of which the Chinese market is as high as 17%, and its position in the global luxury map is becoming increasingly important. At the same time, China has become an important hub for global wine production and consumption, and imported wines and local brands have jointly built a diversified competitive landscape. By the end of 2024, the scale of the domestic wine circulation market, including imported wine, has reached nearly 2 trillion yuan, accounting for about a quarter of the world.

Against this background, high-end packaging customization has become the key for wine brands to stand out. From the gilded patterns of luxury leather goods to the oriental aesthetic design of wine gift boxes, the function of packaging has shifted from pure practicality to cultural narrative and value transmission. High-quality exhibitors such as Fengze Packaging, Ruifengyuan, Dongshang Wood Industry, Dunhuang Printing, Sending, Zhiqiang Wood Art, and Meihe Packaging will help wine producers and distributors meet consumers' pursuit of scarcity and ritual. By integrating traditional craftsmanship with modern technology, they cleverly integrate regional culture, brand genes, and personal aesthetics into packaging details, opening up a new growth path for the high-end market.

Green packaging innovation: driving a new ecology of circular economy

Driven by policy guidance and market demand, green packaging is rapidly reshaping the industry landscape. In recent years, the government has vigorously advocated the application of recyclable and degradable packaging through policy support and standard formulation, and actively promoted the transformation of the packaging industry to low carbon. The top ten packaging trends for 2024-2025 released by Pentawards clearly pointed out that packaging innovation has become an important way to solve environmental problems, and packaging design solutions oriented towards the circular economy are becoming the mainstream trend.
Environmentally friendly materials such as paper plastics, degradable plant-based materials, and natural biofibers have sprung up like mushrooms after a rain. They not only reduce resource consumption and pollution from the source, but also increase product added value through minimalist aesthetics and functional optimization. Exhibitors such as Fuchuang Environmental Protection, Kaipu Environmental Protection, Mingfeng Packaging, and Aimeida Environmental Protection have opened up a new track for sustainable development for the industry by building a closed-loop system of "production-use-regeneration", making green packaging gradually transform from a concept into a dual engine of commercial and social value.

Original packaging: dual-core drive of appearance and strength

In the wave of consumption upgrading, original packaging has become a key factor for brands to stand out with its dual-core drive of "appearance and strength". From paper, metal, plastic to environmentally friendly fabrics, the innovation of multiple materials has broken through traditional boundaries and taken into account both aesthetic expression and functional needs.
At this Shenzhen Gift Packaging Exhibition, original packaging exhibits and solutions will cover various fields such as food, tea, wine, consumer electronics, and luxury goods. Original packaging design and production companies such as Huiyafeng, Jingli Canning, Wanze, and Shiyu will help gift companies win the recognition of consumers through differentiated visual presentation and practical experience, increase product added value, and open up a high-value track in the fierce market competition.

Full-chain ecology: building a closed loop of packaging and printing industry

This exhibition focuses on the entire packaging and printing industry chain. In addition to the core packaging products, powerful exhibitors such as Shensixiang, Nuocai, Aocai, Runtianzhi, and Wanlida will bring rich exhibits covering categories such as intelligent printing equipment, environmentally friendly consumables, ribbon decorative accessories, advertising logos and display racks, forming a complete ecology from production, processing to terminal display. Whether it is automated equipment to improve efficiency or creative decoration to enhance brand vision, it can accurately meet the customized needs of various categories of gifts and consumer goods, and provide buyers with a one-stop solution from function optimization to image upgrade to meet diverse marketing scenarios and procurement demands.

A series of packaging theme forums will also be held during the exhibition to share key industry knowledge, and all parties in the industry chain will gather together to discuss industry trends. The forum topics include "Innovative applications of AI design, intelligent production, and digital marketing", "AI + new media, creating a cross-border communication platform", "AI empowerment and trend trends: future exploration of brand packaging design", etc. It is worth mentioning that since the Shenzhen Gift Packaging Exhibition and the Shenzhen Gift Home Exhibition are held at the same time, buyers can truly achieve one-stop procurement of gifts, consumer goods and packaging on site.

The 10th Shenzhen Gift Packaging Exhibition will focus on cultural empowerment, green innovation, and full-chain ecology, bringing all-round changes and development opportunities to the packaging industry. It is not only a stage for displaying innovative achievements, but also a powerful driving force for promoting industry progress and reshaping the new industrial pattern. Let us look forward to the wonderful presentation of this packaging feast and witness the new future of the packaging industry.

JUXIN MACHINERY CO.,LTD

JUXIN MACHINERY CO.,LTD is a professional manufacturer of hard box machine,archive box machine, slotting equipment, which is widely used in the production and packaging of gift boxes, moon cake boxes, cell phone boxes, shoe boxes, book boxes, archive boxes and other products.